A U T H O R . W R I T E R . S T O R Y T E L L E R

In a world obsessed with appearance, let’s explore what’s within.

I founded LEAF in 2016 as a home for the ongoing ad-hoc consultancy work I had already been doing for 10 years. As a busy magazine editor I was continually meeting wonderful, inspiring people – those with big visions and the greater good at the core of their work. Relationships formed organically, and before long, I was helping friends find their feet, their voice and their way into the wider beauty and wellness world.

Since then, I have pursued further studies in Ayurveda, Herbal Medicine, Holistic Therapy, Yoga Therapy, and written three wellness books: Reclaim Joy, Holistic Habits, Ayurveda for Modern Life and co-authored two more: Natural Wellness Every Day: The Weleda Way and SATTVA: The Ayurvedic Way to Live Well.

I have also supported others to find their voices beyond the brand – e.g. helping founders + visionaries in the process of birthing their books (Jayn Sterland + Weleda UK; Joey Walters of Rising Connected; Dr Pedro Catala of TWELVE Beauty) and helping brands pivot at crucial crossroads to relaunch brand visions and websites that really ‘sing’ their life’s work (TWELVE Beauty; MV Skintherapy; Bonny Casel ND, of The School of Natural Medicine).

‘Birthing my Book’ support from £3,000/month

B I O

Award-winning multi-platform editor, consultant, copywriter and creative director with 20 years experience in publishing, 12 of those at Editor/Director level.

Established wellness author:

Holistic Habits (2024, Quarto)

Natural Wellness Every Day: The Weleda Way (2022, Penguin)

Reclaim Joy: A Guided Journal to Discover Simple Pleasures Every Day (2021, Quarto/Leaping Hare)

SATTVA: The Ayurvedic Way to Live Well (2019, Hay House)

Ayurveda for Modern Life (2018, Watkins)

Bylines: 

Consumer titles include ELLE, Sunday Times Style, i-D and NYLON; commercial titles include ASOS, Toni&Guy, Harvey Nichols & Liberty magazines; digital platforms include ASOS.com, Style.com, Urban Junkies, HarveyNichols.com, Harpers Bazaar and Refinery 29.

Media partnerships & campaigns:

2021: Dove x Refinery 29 - Women rewriting the narrative; digital & social 

2021: Milican x oh mag - taking therapy outside; print, digital & social 

2010-2019: High profile campaigns & multichannel media partnerships with Bobbi Brown, Burt’s Bees, Darphin, Weleda, Origins & Pukka

Awards & nominations:

Jasmine Perfume Society Awards (2015, 2016, 2017; Psychologies; Jasmine Literary Award) 

J&J Beauty Awards (2012, 2013, 2015; Psychologies; Best Beauty Feature)

Brands:

10+ years experience as a brand copywriter and consultant. Founder of LEAF Creative – a pioneering conscious comms & content consultancy. Clients include Papier, Neom, de Mamiel, MV Skintherapy, Balance Me, Wild Nutrition, Lani and LA-EVA. Creative direction across shoots, launches, copywriting, product development & social media management. leafcreate.com

Media & commercial:

Hay House IGNITE Global Event, key speaker, SATTVA: The Ayurvedic Way to Live Well (2019) 

The Purposeful Career, key speaker at The British Library as part of WOW Festival [https://youtu.be/SNNPlF6jcX4]

Pukka x PSYCHOLOGIES magazine: The Big Sleepover [https://vimeo.com/185615392] (2018)

PSYCHOLOGIES x Hemsley & Hemsley ‘Good + Simple’ Facebook Live & ongoing print, digital & social series

Talks & workshops:

The Mind Body Spirit Show at London Olympia (2019) 

Wilderness Festival (2018)

Just So Festival (2018, 2019, 2021, 2023)

Timber Festival (2019, 2021)

Valley Fest (2019)

Alternatives (2019)

Live Well London (event chair) 2019

Additional Experience:

Fully qualified + insured Holistic Facial Therapist (eminekalirushton.com)