C O P Y  .   C O N T E N T  .  C O N S U L T A N C Y 

Because our Stories Matter.

LEAF is a boutique creative agency, focused on authentic voice, emotive storytelling + positive purpose. Founded by established editor + author, Eminé Rushton in 2016, to provide a home for good people, brands + projects, which contribute to the greater good. Eminé has 20 years’ experience in the beauty, health and wellness industry, nine of those spent at Psychologies magazine as Health, Beauty & Wellness Director and two as Editor of the beautiful conscious living and mindfulness print title, oh mag, published by award-winning Iceberg Press.

At LEAF, we work with both brands and individuals to help bring their unique stories to life. From beautiful, informative health + wellness ebooks for NEOM Organics to complement their four ranges for Sleep, Energy, Happiness and Stress to the immersive coffee table book, Natural Wellness Every Day: The Weleda Way, commissioned by Penguin to celebrate Weleda’s centenary, we work with naturally brilliant brands and individuals in a highly creative, holistic and collaborative way. We are proud to have worked with some truly inspiring people and their visions over the years and it’s been the most glorious privilege to see these individuals, their ideas, communities and brands grow.

Brands + founders we’ve supported include:

• Jayn Sterland, Managing Director of Weleda UK

• Henrietta and Charlie Norton, co-founders, Wild Nutrition

• Dr Pedro Catala, founder, TWELVE beauty

• Rebecca & Clare Hopkins, co-founders, Balance Me

• Sharon McGlinchey, founder, MV Skintherapy

• Annee de Mamiel, founder, de Mamiel

• Nicola Elliot, founder, NEOM Organics

• Michelle Roques O’Neil, founder, Therapie

• Bonny Casel, founder, The School of Natural Medicine UK

• Joey Walters, founder, Rising Connected

• Louisa Canham, founder, LA-EVA

• Viola Radomsky, founder, Lani
  

  Bespoke Consultancy, Content or Copy Support from £2,000/month

GOOD PEOPLE, GOOD THINGS
IG @leafcreate