Fully Conscious | The Blog

Living Your Best Life


Living your best life doesn’t mean that life is perfect or that you have everything figured out. It’s about being the best version of yourself that you can be at this moment. It’s about recognising what’s good in your life, working to share more joy in the world and making the most of this one, precious life you have. By talking with inspiring women each month who are figuring out how to live their best life in their own way, I hope we can all be inspired to do the same.

So, Eminé, tell us a bit about yourself and your life and how you got to where you are today…
I feel blessed, almost every single day, which I realise is not necessarily the norm. I really love my job – I am Wellness Director at Psychologies magazine, overseeing health, beauty, travel, nutrition, and I have a really happy (if busy and noisy and dramatic) home life with my two headstrong and passionate girls and my husband of 17 years. I actually ‘fell’ into this… I was waiting for an internship to begin at the Soho Theatre’s Writer’s Workshop (I always dreamed of being a theatre director, and studied English Literature at Durham, while being very involved in student theatre), when my designer friend called to ask if I could stand in for the beauty assistant at Vogue (just to answer phones) as she’d come down with gastric flu. I didn’t think I had anything to lose – and here I am, 14 years later, having moved through myriad magazine roles – as a beauty writer, freelance editor etc – to cement the things that I am most passionate about, in one place – and that is practical, kind, life-changing wellness wisdom, for everyone, via the pages of our magazine, and beyond.

What particular quotes or mantras hold meaning for you?
“It is never too late to be what you might have been,” by the revolutionary author George Eliot – I had this pinned to my desk at home when I was in my late teens and feeling pressured about which A-levels to take, and over the many years since it continues to resonate with me. That belief that you truly can change your life at ANY time – today, tomorrow, in this moment – is so powerful. I think we all need to feel that those things we assume to be impossible might no longer be… that if we do take that leap of faith, toward fulfilling our passion, it will all be worth it. I’ve taken those leaps over the years – training as a holistic facialist over many months of weekends, while pregnant with my second child and working full time (mad?!), and launching my own wellness blog, the Balance Plan, to celebrate the power and wisdom of nature – and every one has repaid me in interesting ways… even if I had my initial wobbles and regrets along the way too.

What are the warning signs that life is getting on top of you?
Oh gosh, I have had to get so much better at this. Being so passionate about Ayurveda has really helped actually – it sort of tunes you into your body’s own intuition, and you get so much better at reading the signals and stemming the potential problem before it really becomes an issue… an example – coming out of summer and going into autumn is a time when the body can naturally dry out more, and the lungs become quite susceptible to infection as a result. I felt the beginnings of imbalance in my body – sore throat, lethargy, heaviness – and moved my diet to include more seasonal veg, spice, warmth, broth, herbal teas… you really have to care for yourself every day – there’s no other way. There was a time when I would have pushed myself to the limit, over and over – whilst studying, whilst freelancing, whilst parenting – and you’re almost plea-bargaining with your body – ‘please let me just meet this deadline, or survive this job, or get through this day, and THEN I’ll rest’ – and your body honours it – but then you finish the work, and if you do not take that proper recuperative pause – that’s when your body plummets. I very rarely let myself get to that point now. If I find that I am more anxious and less in the moment – on my phone far more than I would normally be, and not wholly engaging in conversation with my family, for example – I know that something is not well in my mind. I need grounding. And when my temper is up and my sleep is disturbed, I know I’m holding on to stress that needs to be released.

So then what do you do to get back to how you want to feel?
Now, I work really hard not to get to that ‘line’ – I tend to do something restorative every single day. I feel so blessed to have learned the art of vedic meditation (I studied with Will Williams), and to have that amazing tool for life. It balances and grounds me more powerfully than anything else I’ve experienced. It’s as though all that baggage and clutter and the ‘ping ping ping’ of the brain is just reordered or discarded. You open your eyes to a world that is very calm, slow… and feel you can indeed cope. And not just cope, actually, really thrive. I am also a complete sucker for a deep hot bath – I love Neom and Aromatherapy Associates and Beatitude and Therapie, an early night with a cup of chai and a great book, and, I know we don’t talk about this very often, but sex is one of the best tension-busters we have. That physical release is so deeply balancing… we all need to feel blissed out – and I get that feeling from a great sound healing session, meditation, a wonderful restorative yoga session, and yep, sex too!

What are your plans, hopes and dreams for the future?
Oh, I really believe that dreams are what we’re made of… our incredible imaginations that look at the impossible and ask, ‘What if?’ I want to continue to build on the Balance Plan, and just get to a place where I have my fill of my family, my time to take in those sunsets, and a beautiful place to direct all of my creative energy… my husband and I are also working on our first book together, which is giving us SO much joy and excitement. It’s so nice to work on something that is so close to your heart, with someone who couldn’t be closer to your heart! We have our little book meetings – essentially discussions by candlelight while our children slumber – and just throw ideas around. To continue to write and create and to do so with my husband – that is the dream.

And finally, Eminé, what does living your best life mean to you?
Days filled with happiness and a thriving flourishing family – that’s it for me, always.

Eminé is creative director of conscious consultancy, LEAF. She is also Wellbeing Director-at-Large at thinking woman’s monthly, Psychologies. She believes that holistic health – that seeks to join the dots between emotional, psychological, physical and digestive health – is the only sustainable and pleasurable way to ‘feel’ healthy. She is also co-founder of the Balance Plan, a celebration of life’s simplest natural pleasures. You can find her on Instagram as @eminerushton and

Extracted from Gabrielle Treanor's Live Your Best Life series, here

Living Well, Every Day


LEAF founder, Eminé Rushton's, interview on the real meaning of
'self-care', with Green for all Seasons


My Lumi light (lumi.com)which gets me up by 6.15am – just enough time for me to meditate in bed for 20 minutes, then get up and start readying things before my two children wake up, around 7am. If I’ve had a really late one and just need to carry on sleeping, I set the alarm for 7. At the weekend, all bets are off. We sleep as long as we need to – or as long as the children allow us to – and my husband and I make time for the other to take 20 and fit in our meditations in the day.

We both studied Vedic Meditation with Will Williams (willwilliamsmeditation.co.uk), and the positive effect it’s had on the household has been discernible.

Before eating anything I always always have a glass of hot water. Sometimes with a squeeze of lime if my digestion feels sluggish.

My husband bakes our bread and makes some fab sourdough loaves – so it’ll be eggs with greens or mushrooms, or spicy omelettes, or buckwheat-and-cinnamon pancakes or French toast, or waffles. Always hearty and wholesome, and it’s important to fuel the kids up well for their day ahead too.


I’ve recently discovered the Absolution Creme de la Teint – it's absolutely beautiful. Extremely natural, dewy and hydrating, but still evens everything out impeccably well.

The always-raved-about RMS UnCoverUp in 22 is my failsafe, if I have 30 seconds to look decent, I pat around my eyes, nose, chin, and then add a pat of blush, and it makes a big difference (rmsbeauty.com).

I like a dusting of Inika Organics Bronzer, it’s the most subtle I’ve found for my pale olive skin (inikaorganic.com).

If I’m going that extra mile, I’ll run a swish of kohl along the upper lash line – and Ilia’s Pure Eye Liners are fantastic,  they really last too (iliabeauty.com)

The make-up item I wear every single day is blusher… but I’m still on the hunt for my PERFECT peachy-coral blusher – but I rotate between RMS Lip2Cheek in Modest (a great run-around poppy colour) Ilia Multi-Stick in All of Me (a very natural, warm watermelon shade) or Kjaer Weis Happy (when I want a very bright pink pop and my skin is particularly pale)… I hardly ever wear mascara, but of a ‘special’ evening, I’ll reach for Ilia or W3LL People’s one (w3llpeople.com).


I’ve got tons! When I was pregnant with my first child, my skin became extra sensitive, and any scented (even naturally scented) skincare, made it sore and red so, raw honey and live natural yoghurt became two of my most commonly used masks – honey is a great humectant – so draws moisture into the skin, while of course aiding repair. And yoghurt contains the naturally gentle exfoliant, lactic acid, which also soothes – so it’s a great face mask to rebalance combination skin – to exfoliate and hydrate at the same time.

I often use spirulina or chlorella powder, mixed with water, as a purifying mask if I’m a bit blemish-y, or I mix a tablespoon in with a tablespoon of the beautiful MV Organic Skincare Signature Mineral Mask, and add 4 drops of MV’s Rose Plus Booster in to keep it creamy – skin looks beautifully calm and clear afterward (mvskincare.com)


Loving yourself as unconditionally as you love your children. You’ll make mistakes, you’ll say stupid things, you’ll regret and fear and doubt, until you realise, you really were just doing what you believed to be right. You’re doing your best. You’re unique, and you should love yourself the way that only your nearest and dearest love you – no conditions.


Mostly linked to rest, letting go, slowing down and topping up that inner reservoir. Every couple of nights I make a point of heading up to bed really early (8pm early!), I line up a Yoga Nidra or meditation session with my favourite online yoga company Movement for Modern Life (movementformodernlife.com), get my room ready – light a Neom candle, wrap myself in a blanket, support my body with a bolster and pillows, and just disappear into it (neomorganics.com). Breathing, blissed out, in a silent house as the children slumber restores me so hearteningly, and I don’t need to head back home afterward, I’m already there.


I think that my love of Ayurveda has helped guide my hand a lot, it’s such a gentle science, strenuous exercise is seen as a bizarre concept in Ayurveda it asks: why push your body so hard, make yourself lose your breath, sweat buckets, and then ‘refuel’ at the end? We’re not machines, we’re soft tissue and tensile bone, fluid cell and moist membrane. Go easy, go slow, go soft, which I know isn’t very fashionable, but it just feels right to me. I like that softly softly approach, I sometimes wonder if the reason so many of us are addicted to things such as sugar, alcohol, nicotine is because we’re partially depleted in spirit so we never stop hungering after something to fill the hole.

When I am completely depleted, and have been working too hard and sleeping poorly and not decompressing for days on end, the simplest mantras I use are ’Nothing is required of me right now,’ and ‘I give myself permission to rest.’ When lying in bed, mind racing, trying to sleep – saying that over and over – makes me realise that I cannot do anything else in that moment. Just accepting peace. Stillness. Nothingness.

Knowing that “Inaction is an Action”, we can choose to be still, thoughtful, restful, meditative, quiet. It’s not lazy – it’s wholly restorative, and oh so bloody necessary.


I shall continue to be fascinated and guided by Ayurveda forever, and the Art of Self Healing by Dr Vasant Lad is brilliantly insightful (amazon.com).

Ironically, however, given that I work at Psychologies, I have never really read a self-help/improvement book. If I have time to read, I reach for a novel. I read literature at Durham and grew up longing to live in a library. Reading has always been my deepest, purest pleasure. So, I’ll reach for my favourite books – Atonement by Ian McEwan, Beloved by Toni Morrison, Arcadia by Lauren Groff, The Tenant of Wildfell Hall by Anne Bronte, A Passage to India by E.M. Forster, Tess of the D’Urbervilles by Hardy. We so often learn about the experience of others empathically, and novels take us out of our own over-busy minds, so, so needed.


If I am hungry I need something substantial: a few nuts and seeds won’t do it, and nor will a piece of fruit. So, it’s normally something like a pot of Coyo with my homemade granola, or a large Dr Karg Spelt cracker, covered in almond butter and seeds and raw honey, or some leftovers from an earlier meal (dr-karg.de)

Everyone at Psychologies thinks that my need for a second breakfast is hilarious – but if I eat at 7.30am with my kids, by 11.30am I am seriously hungry again (I can eat anything for breakfast, I’ll still be hungry 4 hours later). At which point I normally have a small bowl of porridge, or granola and nut milk, or leftover pancakes or waffles with cashew butter from that morning, if I’m stuck somewhere, hungry, with no food about my person, I’ll head for a Crussh or Pret or Eat or Leon as you can usually find one of those in a station or airport – and their wholesome veggie soups are a great snack if you’re stuck between lunch and dinnertime.


Hmmmmm…I have no routine! If I am able, I love getting myself to a Friday afternoon yoga class at Triyoga Camden, I usually go to Yoga Gently Open or Kundalini (triyoga.co.uk)

More often than not, it’s simply blissful to get down to my mat, in my own bedroom, with Movement for Modern Life a few times a week – and do whatever I am in the mood for that day. It’s very rarely dynamic, as I practice at night when I am hoping to wind down, but stretching is always so welcome and so wonderfully soothing.

Aside from that, simply walking and lifting (kids! kids bags! kids and bags, and shopping!) and being on my feet a lot. I am a bit of a fidget, but also get up every 30 mins at least if at my desk, for a nice stretch and short stroll around.

On non-desk days, I walk everywhere – all around London – and at weekends, I can go from 7am to 7pm (when kids are tucked up) with hardly an hour’s rest, so, I figure, that’s my exercise! Incidental – which I actually believe is the best sort of movement.


I adore de Mamiel Altitude Oil. I dab it on the kids’ nostrils and my own, and we always fly with it to help ward off bacteria (demamiel.com)

I also love The Organic Pharmacy Rose Balm which I use inside the nostrils to catch any inhaled airborne bacteria (instead of Vaseline), and all over dry patches, lips, hands – the smell is incredible too – so a wonderful mood-booster on the move.


Getting the right balance between my beloved role at Psychologies, where I am Wellness Director, and running my own conscious consultancy, LEAF – and just ensuring that I am passionate about everything I do. Always asking myself, ‘Does it feel right? Good? Positive? Joyful?’ – and then saying a big fat YES if it does!

Partnering with people and brands who live and breathe a holistic health message – and do so ethically and kindly – lights up every cell of my being. I’m excited to have launched a series of wellness events with COMO Metropolitan, and am plotting several more collaborations, getting to be creative, in a way that benefits others, wow, that’s the dream.

In the mix, of course, there’s the crucial time with my family, who are everything in this world to me and who will always come first. So, I am working towards a 4 day working week with 3 full days unplugged, connected and present, and unapologetically so, which takes practice, but which is at the core of the LEAF ethos – I want everyone I work with, and everyone I ultimately employ to switch off and be wholly unavailable on a regular, pre-agreed basis. Anything else is plainly unhealthy – and we have to stop pretending otherwise.


It just feels right. Our purpose is at the heart of our wellbeing. And defining that purpose, and working to achieve it, delivers fulfilment. I don’t have any great lofty notions –  I just want to feel as though I go through life kindly, thoughtfully – naturals in skincare felt right, ethical clothing felt right, reusing and repurposing rather than discarding or buying lots of new stuff felt right, growing our own veg and baking our own bread and eating seasonally felt right, and for so many, these things do bring joy and go on to improve our health as a result. So, for me, it was working out what simple things just made me feel happier.

The way I choose to live is not a diktat, it’s just been a slow, organic evolution. I think for a lot of people, you may start eating organic meat and eggs (or choose not to eat them at all), and then you may think about the ingredients in your skincare or make-up, then you might question who makes your clothes and how, there’s an ideological impetus behind things, that begins with a question: “If I purchase this, what values am I endorsing and supporting?”

And when it comes to my health, honestly, it’s the simplest answer of all: our health is everything! But being painfully strict and careful and cautious and controlling is not health. Being dogmatic about how many times you’ll move, for how long, and how hard, in order to expend how many calories, is not health. Eating every green leaf and rainbow-coloured superfood under the sun, entirely out of season, and when you don’t really fancy it anyway, is not health.

Begin within: begin with how you feel, and what you want to feel. Once the spirit and mind are nourished, the body follows suit, and trust yourself more.

Extracted from Green for all Seasons, GREENSPIRATION interview, with Eminé Rushton
Visit Green for all Seasons, here

Ayurveda: The Science of Living Well


Ayurveda means the ‘science of life’ in Sanskrit

It is based on the 5 Elements Theory – that all living and non-living matter is made up of earth, fire, water, air and ether. Working out which elements predominate in your own body is just the beginning… once you know this, you will also learn which foods will energise, balance, aid weight-loss, irritate or aggravate. It’s fascinating stuff! I call Ayurveda my contingency plan for chaos. We know modern life is tough – unbelievably busy, tiring and stressful at times. While I am not in a position to press the pause button in any permanent way (I have bills to pay, children to raise, deadlines to meet), I really need a way of living and eating that makes me more resilient, emotionally and physically. Ayurveda offers a completely holistic way of eating and being. All Ayurvedic advice considers not just the effect upon our body, but also the effect on our emotional and spiritual health. I would never want to eat in a certain way solely to lose weight or alter my appearance – the really crucial thing for me is that I FEEL wonderful in my own skin, and have a calmer and happier outlook. Recent research has identified the link between our gut health and our mental health (95% of serotonin is made in our gastrointestinal tract). Remarkably, given that Ayurveda is a 5000-year old medical science, they knew that our gut health held the key to our wellbeing. The Ayurvedic diet focuses on promoting optimal digestion and metabolism (called agni) but also on eating for your own unique body type. It is also high in sattvic foods, which naturally leave us feeling happier, calmer, peaceful and positive – happiness is a happy stomach!

So, Ayurveda is seasonal, it is individualistic, it is about promoting optimal gut health – all things that we know, in modern life, are important if we are to eat healthily in a practical and long-term way. It is also kind, moderate and adaptable – which is why it’s so perfect for modern life. There are foods that do not best support your body, and those that do, and it’s about balancing the two. Food is medicine, and we need it more than ever in the 21st century! Ayurveda is a realistic and liveable foundation for modern life – and it’s so simple to adopt. Start by adding smart spices to your food, and adapt the herbs and spices you use season by season (this spring, try adding more fresh mint, parsley, coriander, chervil, dill, turmeric and cumin to your food). Then start adapting your daily menu to include more sattvic foods and dosha-supporting ingredients – sattvic foods are whole, pure, organic and uplift our senses, they are full of life’s energy, but always ‘light’ on the stomach and easily digested: nuts and nut milk, seeds, organic seasonal fruits and vegetables, legumes (mung or yellow split lentils ideally) and herbal teas. Then consider eating a lighter breakfast in warmer weather (we can eat larger breakfasts in autumn and winter), make lunch your most substantial meal, and have a lighter dinner. By doing these simple things more often than not, and eating the foods that best support you seasonally and individually (to Discover your Dosha, take our test here), you will be giving yourself a solid and strong foundation of good health that you can then build on, if Ayurveda continues to interest you.

Ultimately, the most important thing that Ayurveda helps us with though, is in decoding the language of our own bodies. It encourages us to adapt our diets based upon how we feel. It makes us listen more closely. It aids us in understanding why we crave certain foods – if you are serially imbalanced it is very likely you’ll continually crave one or two of the 6 Ayurvedic Tastes that do you the least good. For me, being predominantly the fire element, when I start to crave very salty or very sour foods I know I need to listen up and work on lowering my stress levels with the right tastes (so that is more sweet, bitter & astringent foods). It has helped me understand my body in a much deeper, and more appreciative way. Ayurveda soon becomes a second language that then becomes second nature, and, for me, has resulted in an outlook that is calmer, a mind-set that is stronger, and body that feels lighter and happier – and, in a truly holistic sense, a more balanced self, every day, regardless of what life throws at me.

Extracted from The Balance Plan: www.balanceplan.co.uk
The Body Balance Plan is out now

A Well Being


I don't care a jot for 'trends' (particularly those with 'hot / not' & 'up / down' barometers - as though our lives should be lived in servile, panicked, nodding-dog obedience to some editor's arbitrary selection of 'cool'), which is why I've never written a 'wellness trend piece' for Psychologies Magazine. Honestly, the fickleness of this industry... Mindfulness, chakras, meditation, Ayurveda, reiki, yoga, crystal healing - any ancient complex multifarious thing suddenly held up to zeitgeist-driven scrutiny - and declared unfashionable - as though any one of us has the gift of wiping out millennia of deepest-rooted wisdom with the swipe of an i-pen. Or latched onto as a sales tool; a godless gimmick. Trendy, latest, hot, in, it, must-have, to die for... not one of these terms should have a place in our lives. Wellness is about life, and simply, living well. Utterly uncomplicated. Wholly intuitive. With kindness. With reflection. With peace. With contentment. Longevity and energy, silence and light. You go deeper each time, you become more curious, you understand that there are oceans of the unknown in every breath... you become 'heebie jeebie' or 'new age-y' because you're meditating & smudging & grounding... but not at all really - you're the same, just feeling your way, drawn to what you always knew (but probably forgot around aged 8). There's no quest, just breath. No diktat, just rhythm. A well being. Your barometer is the only one you need heed.

Love, Eminé x

Extracted from The Balance Plan; www.balanceplan.co.uk