LEAF offers Conscious Communications for Naturally Brilliant Brands.

We are a port in the marketing and media storm, where we work only with those people and products we trust and believe in, and help them find their voice – and audience – in a chaotic, flooded market. Our approach is simple – a combination of real passion for our brands, creative story-telling and decades of industry experience.

L E A F co-directors, Eminé, Jess & Amy

L E A F co-directors, Eminé, Jess & Amy


The future is fully conscious and increasingly green – each one of us has the power to make a difference, based simply upon how we spend our money. 1 in 4 women are now choosing natural skincare products, and 63% of millennials say that a natural choice is of the utmost importance to them (Source: Facial Skincare and Anti-Aging US; Green Beauty Barometer). It's an exciting time for all natural brands, and LEAF is deeply rooted within this conscious and powerful community. 

We are able to work with our holistic beauty brands in an all-encompassing 360 way – via organic communications and community building, in immersive naturals-rooted events, by creating customised facial protocols, at-home rituals, holistic wellness advice and thoughtful product usage suggestions, and in the perfecting of a truly captivating & authentic brand voice.


Jess & Amy

LEAF is one part of a big tree of powerful, human connections.
Co-Directors Amy Le Roux and Jess de Bene come from 17 years' experience at Estée Lauder Companies, working on Aveda, Darphin, Origins and Clinique, and are two of the most highly respected comms experts in the beauty business. Their personal interest in sustainable, natural and philanthropic brands and enterprises led them to partner with LEAF Creative Director, Eminé Rushton, in 2017, to offer Conscious Communications for LEAF’s Naturally Brilliant Brands.


SOCIAL + DIGITAL CONTENT | It is never too late (nor early) to consider your social strategy and create a coherent message and visual 'language' across social media. From planning blogs and brainstorming SM content, to shaping the look and feel of your online offering, these elements are all crucial considerations for brands in the modern marketplace. We offer dedicated guidance on social media and digital output (from newsletters to web content), but in the spirit of
LEAF  we do encourage each brand and founder to create their own content in as transparent and honest a way as possible – because nothing beats truly authentic connection (that's why we're here too).

NATURAL SYNERGY | Creating the right connections and associations is crucial. We are blessed to have supportive industry relatonships already in place, and cross-pollination between the brands we work with is a key part of what we do. So, whether you're looking for the most ethical gifts for the ideal green goody bag, or a year-long collaboration with an influential yoga brand, we can help. We can also work with you to develop imagination-capturing wellness events that really showcase your brand's ethos and founder's wisdom, and help you align yourself with other key brands, events, spas and spaces – to introduce you to an engaged and enthusiastic audience. Never showy, but always on-brand and ideologically-sound, we love connecting great minds who love to give back and do good, together. 


Eminé Rushton

Creative Co-Director, Eminé Rushton,
has 15 years in consumer magazines – as Wellbeing Director at Psychologies magazine for 9 of those. She is also a wellbeing author, a holistic facialist, and has worked as a brand consultant for 10+ years, bringing her insightful and creative editorial lens to all LEAF brands, events and collaborations.


Aish Shah

Aish dived headfirst into the world of wellness PR after graduating in 2016, and has worked with a wide array of global wellbeing practitioners from Pilates teacher Lottie Murphy and transformational life coach Nicky Clinch, through to Hayhouse’s youngest author Mel Wells and international yoga teacher Julie Montagu. Her experience ranges from time in-house as well as client-side, having supported industry leading brands, studios and restaurants including Wunder Workshop, F45 Training, High Mood Food, Re:Centre London and Yogi2Me. With a passion for approaching wellness from 360 degrees, she specialises in consulting for ethical, sustainable and pioneering brands.

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Ellie Clarke

During her six years in PR, Ellie has spent time both in-house and with leading London agencies, working with global and niche brands across lifestyle, wellness and beauty, including YSL Beauty, Fresh, Grace Belgravia, Heartcore, Boom Cycle, Barrecore, Fresh Fitness Food, Jody Shield and Annie Clarke of Mind Body Bowl, to name a few. With complimenting interests as a yoga teacher and Naturopathic Nutritionist, Ellie now specialises in conscious brands with strong sustainable and ethical values in line with her own, drawing upon her keen interest for holistic wellbeing.

LEAF can also work with you to steer and strategise, and turn your unique ideology into a deeply desirable connection with your audience, and your consumers. Rather than unthinking blanket approaches, we offer a bespoke approach to each and every project – connecting with the right editors and influencers, and delivering your unique message with feeling. We source FSC-certified recycled (and beautifully reusable) boxes and eco-stationery as an option for our mail outs, encouraging the recipient to feel the intention from the first encounter From start to finish we're fully conscious and selective, and our aim is to build authentic connection – not paid-for #ad placements.

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L E A F on I N S T A G R A M