ROOTS

CONSULTANCY

Eminé, Jess & Amy bring their wealth of knowledge and unique vision to LEAF, with decades of experience rooted in the beauty, health and wellbeing industries.

Eminé is LEAF's Creative Co-Director. She is a natural living and green beauty champion, editor and brand consultant, with 15 years experience. Eminé has always been a staunch supporter of green, natural, ethical and organic living – at work and at home. She lives with her two children, husband, and little rabbit Pip, in a 200-year-old cottage in the garden of England, Kent. Here, we savour and grow, nourish and create – and from this garden, came LEAF.

Jess and Amy first met as teens in Australia and have been great friends and ‘work wives’ ever since. They have a shared love of the beauty and wellness industry and both have been driven by a desire to work with more natural and sustainable brands. They work hard (and laugh hard too, often by accident) and have five girls, two husbands and one dog between them. 

At LEAF, creative collaboration is our passion. Eminé has worked as a beauty and wellbeing editor for 15 years. She was Wellbeing Director at the kind and ethical women's monthly, Psychologies, for 9 years. She brings a lot to the round table – but as an holistic facialist, wellbeing author of the 2019 Conscious Living Guide, Sattva: The Ayurvedic Way to Live Well, and co-founder of This Conscious Life blog & podcast, Eminé has deepened her understanding of wellness in a way that allows her to really walk the talk. 

With 17 years of experience at leadership level at Estée Lauder Companies across Clinique, Aveda, Origins and Darphin, Jess and Amy are specialists in integrated communications strategy – including print, digital, influencer and social, with a focus on delivering commercial and brand goals. They are experienced in partnerships, storytelling, buzz events and content, to amplify word of mouth and build community. As well being proven philanthropy champions, winning the Marie Claire Prix d’Excellence Beauty Gives Back awards for Clinique’s Kiss It Better and Aveda’s Earth Month campaigns, as well as the internal Estée Lauder Companies CSR team award for employee fundraising and engagement. In addition to Jess and Amy’s leadership experience at Estée Lauder Companies, both have both worked as senior consultants at the SEEN Group – advising on client strategies, internal processes, recruiting and mentoring of the graduate programme and hosting internal training sessions, as well as overseeing the launch of the British Beauty Council initiative.

At LEAF, Eminé has consulted for de Mamiel, working to develop a 'voice' and position copy to illuminate the brand's unique ethos and artisanal quality, and for Neom Organics, a long-standing client, for whom Eminé has created rich content, bespoke wellness reports and e-books to support their award-winning products. Eminé has also consulted for Balance Me, Weleda and artisanal perfume brand Friedemodin.

NATURAL BEAUTY & WELLBEING EXPERTISE

You can't fake synergy – and at LEAF, we consciously refuse to. To ensure that we can always remain objective, authentic and truly invested, we think very, very deeply about the partnerships we agree to, and work only with brands who uphold our LEAF values.

Alongside Conscious Consultancy, we also cherry-pick projects with natural brands who uphold ethical values. Eminé has worked with Burt's Bees as a Natural Beauty Ambassador – introducing the simple skin-supporting wisdom of natural and organic ingredients, in an affordable and practical format. Eminé and her co-creator husband, Paul, also create immersive workshops, events and talks for eco-conscious UK festivals Just So, Timber and Valley Fest. Eminé has also run wellbeing workshops at Wilderness, and is a regular guest speaker at prominent events such as Alternatives and Hay House Ignite.